In the early days of social media, influencers seemed to be the ultimate authority on everything from beauty products to travel destinations. With a carefully curated feed and polished, glamorous posts, these influencers captivated millions, making them the go-to voice for brand endorsements. Brands flocked to these personalities, eager to tap into their large, engaged audiences. It was a new, exciting way to advertise—more personal and less intrusive than traditional ads. But as the years have
