Luminate’s 2024 Year-End Music Report is here with a detailed analysis of the evolving global music landscape, highlighting trends in streaming, genre shifts, live music, and listener behavior. Streaming growth On-demand audio (ODA) streaming saw a significant rise in 2024, with international markets outpacing U.S. growth. Ex-U.S. streaming expanded by 17.3%, compared to the U.S.’s 6.4% growth. Premium subscriptions saw notable adoption, particularly in Latin America, Eastern Europe, and Asia. Top genres and shifting trends It wasn’t a surprise to see Pop become the fastest-growing genre globally in 2024, driven by artists like Taylor Swift and Billie Eilish. In the…
