With the US Supreme Courts decision to uphold a TikTok ban starting January 19, 2025, millions of creators and small businesses face uncertainty. TikToks unique reach has been a lifeline for many, driving revenue and visibility. While some creators prepare to pivot to platforms like Instagram and YouTube, experts warn of significant economic repercussions, particularly for middle-class entrepreneurs. The potential ban raises questions about the future of digital marketing and the creator economy.
